What Do Those Announcements at Nordstrom Mean?

February 5, 2010 § 7 Comments

I’ve wondered this for as long as I’ve lived anywhere near a Nordstrom.

(If you’ve never shopped there, basically, it’s an endless stream of “Jenna C. Jones” and “Mark D. Spots” over the intercom system — in fact, whenever I hear that first one, I always think about how much that girl’s parents must love beer to have named her after Genesee.)

It’s very noticeable, and it’s been a point of speculation in my household for years. Are they the names of fashion designers? Can’t be — I’d recognize at least some of them. Are they the names of customers who left something behind? Can’t be — they are too prevalent. Customers can’t be so forgetful that consistently.

I am pleased to report that I finally squeezed the scoop out of a recently hired Nordstrom employee: They are the names of store employees. If they put a C in the name, it means they have a phone call; if they put a D in it, they’re needed by their department. THE WORLD MAKES SENSE NOW. The employee didn’t tell me this specifically, but I’m betting this little system is designed to minimize the perception that employees are focusing on anything but the customers.

But I will tell you this — Genesee Jones gets A LOT of phone calls.

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§ 7 Responses to What Do Those Announcements at Nordstrom Mean?

  • Reno says:

    Thank you! I always thought they were just being proper, including their employees’ middle initial and all.

  • Heather M. says:

    Wow, thank you — it drives me crazy every time I go to Nordstrom and I am psyched to finally know their secret.

  • Beth Pacera says:

    Oh Myyy goshhhh!Thank you!! I’m not alone! I thought I was the only one who noticed and thought it was strange! It is fairly annoying to
    hear these announcements but now they will be more tolerable knowing what they mean!!!!!

  • Jennifer says:

    Thank you! I was there yesterday and decided I had to finally find out what these names meant!

  • Leslie Orth says:

    I asked the question just today. The employee told me that they were names of employees who had received a telephone call. I am not buying it. It is a code of some kind, just that I can’t figure out how to crack the code.

  • K says:

    Actually they also do that when an employee opens up a new nordstrom card account for a customer! Everytime someone does that the employee receives 5 dollars and gets their name shot out over the speaker

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